Giving up the comfort of ultra soft toilet paper is something Americans are not ready to do. According to research, sales of ultra soft toilet tissue rose 40% in 2008. Additionally, sales of the recycled kind only accounts for 2% here in America, compared to 20% in Europe and Latin America.
Recycled toilet paper is produced at a similar cost as non-recycled, however, without a certain fiber from standing trees, it can not achieve the same level as softness. As a result millions of trees are being used to make the softest toilet tissue.
Greenpeace, an environmental advocacy group, came up with a recycled tissue and toilet paper guide. Factors considered include post consumer product percentage, overall recycled percentage, and the bleaching process. To be recommended by Greenpeace, toilet paper must be 100% recycled content, with 50% of recycled content being post consumer, and bleached without the use of toxic chlorine compounds.
The top choice recommended is Green Forest toilet paper which is a Planet Inc. product. Other very good choices are 365, April Soft, Earth Friendly, Fiesta & Fiesta Green, Natural Value, Seventh Generation, Trader Joe's, CVS Earth Essentials, and Cascades. View the toilet paper guide in full for more information and recommendations.
New York Times