Wednesday, August 01, 2007

Blogging Basics

Today we are going to blog about blogging. Here at Vintage Tub and Bath we think it is imperative to give attention to our blog; since this is one of the main ways of communication with our customers. When you run an online retailing business you lack the face to face communication that is present in brick and mortar stores. However, the blog allows you to feel connected with the customers and allows them to feel connected with you. Since a blog is written in a more relaxed and conversational style you really can get that two way communication that would be lacking otherwise.

I recently received this magazine directed at e-commerce professionals called eBiz Insider. This magazine is really great. It takes what would be complicated topics and breaks them down into easy to read articles. It's editor in chief is Scott Sanfilippo and the magazine is published monthly by Solid Cactus. This magazine covers subjects such as keywords, customer service, blogging, and how to create 360 degree product reviews.

Today I am going to cover some basics about blogging that I found useful (with the help of Chris Pawloski who wrote the article.) So if you're just starting out you should find this really beneficial.

Blog is short for weblog which is almost like an online diary and shows the personality of the author of the blog. It should be written in a more conversational style instead of following a rigid structure.

Most of the tools you need to write a blog are free. That means you get to increase your customer base for no cost. You would be crazy to not take advantage of this opportunity!

Try to keep up to date with your blog posts. It is a good idea to write a new one everyday because search engines love fresh information.

As I mentioned before it is a great way to form that communication between your business and customers. Just make sure you keep your blog interesting and relaxed.

Set up a google account like google analytics. This is a great and free way to track the traffic going into your blog. You can monitor the amount of visits, bounce rate, time on site, and unique visitors. It's a great tool to see if your blog is reaching your target audience.

Request feedback and comments and try to engage the reader in activities on the blog. Encourage them to participate in contests or questions that you may post on the blog.

Link. As you can see througout the whole blog I have linked to many different sites. If you link to websites hopefully websites will link to you in return.

Good luck getting started!